Este-fan at 00:41, 24 May 2026

2026-05-24T00:41:04Z

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2026-05-23T22:30:17Z

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<div style="font-family:Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; color:rgba(255,255,255,0.4); margin-bottom:12px;">[[Main Page|EcuaWiki]] › [[Portal:The Peninsula|The Peninsula]] › [[Living & Practical (La Peninsula)|Living & Practical]] › Shopping</div>

<div style="font-family:Georgia,serif; font-size:2.5em; font-weight:bold; letter-spacing:1px; line-height:1.05; margin-bottom:8px; color:#e8f5e8;">Supermarkets<br><span style="font-size:0.45em; font-weight:normal; font-style:italic; color:#7dd47d; letter-spacing:2px; text-transform:uppercase;">La Península de Santa Elena</span></div>

<div style="font-family:Arial,sans-serif; font-size:0.9em; color:rgba(255,255,255,0.62); max-width:580px; line-height:1.7; margin-bottom:24px;">Where to do a proper shop on the peninsula — from the big-box hypermarket at El Paseo to the walkable Comisariato in central Salinas, plus markets, delivery apps, and what to expect in high season.</div>

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<div style="font-size:1.4em; font-weight:bold; color:#7dd47d; line-height:1; font-family:Georgia,serif;">3</div>
<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; color:rgba(255,255,255,0.4); margin-top:2px;">Major chains present</div>
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<div style="font-size:1.4em; font-weight:bold; color:#7dd47d; line-height:1; font-family:Georgia,serif;">La Libertad</div>
<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; color:rgba(255,255,255,0.4); margin-top:2px;">Best selection</div>
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<div style="font-size:1.4em; font-weight:bold; color:#7dd47d; line-height:1; font-family:Georgia,serif;">Rappi</div>
<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; color:rgba(255,255,255,0.4); margin-top:2px;">Delivery available</div>
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<div style="font-size:1.4em; font-weight:bold; color:#7dd47d; line-height:1; font-family:Georgia,serif;">⚠ High season</div>
<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; color:rgba(255,255,255,0.4); margin-top:2px;">Expect long queues Jan–Feb</div>
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<div style="font-style:italic; font-size:1.05em; color:#2a5a2a; line-height:1.7; margin-bottom:18px; padding-left:16px; border-left:3px solid #4a9a4a;">"La Libertad is the economic hub of the province. If you can't find it at the Paseo Shopping, you probably can't find it on the peninsula."</div>

The Santa Elena Peninsula has a full range of supermarket options — from a large hypermarket in La Libertad's shopping mall to a compact chain store in walking distance of the Salinas malecón. The practical centre of gravity for serious grocery shopping is '''[[La Libertad]]''', home to the peninsula's biggest mall and best-stocked stores. '''[[Salinas]]''' has a walkable option for everyday needs, and '''[[Santa Elena]]''' has local alternatives. Smaller towns have tiendas and weekly markets but no chain supermarkets.

One thing to know: in '''high season''' (January, February, Semana Santa, Carnaval) the supermarkets — particularly the Comisariato in Salinas — become extremely crowded. Queues at the registers can be long. Shop early in the morning or go to La Libertad if you need a big shop during peak weeks.


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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#2a7a2a; margin-bottom:2px;">Salinas · Best selection in town</div>
<div style="font-size:1.05em; font-weight:bold; color:#1a3a1a;">Supermaxi Salinas</div>
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<span style="font-family:Arial,sans-serif; font-size:10px; padding:3px 10px; border-radius:20px; font-weight:bold; background:#e8f5e8; color:#2a7a2a; white-space:nowrap;">★ Recommended</span>
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<div style="font-family:Arial,sans-serif; font-size:0.84em; color:#3a4a3a; line-height:1.7;">The best-stocked supermarket in Salinas and the go-to for imported goods, quality produce, a wide beer and wine selection, specialty items, and a proper butchery counter. Part of the Corporación El Rosado group (the same holding as Mi Comisariato, but Supermaxi is the upmarket banner). Located on the main road between Salinas and La Libertad — the '''Vía Principal a Salinas, Av. Carlos Espinoza Larrea''' (Floresta sector) — so not walkable from the Salinas seafront but easily reached by taxi or passing bus.</div>
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<b>Strengths:</b> Imported products, quality meats, large beer/wine selection, BBQ supplies, fresh produce, national and imported brands side by side. Loyalty card (Supermaxi card) gives discounts and cashback — worth getting if you stay long-term.<br>
<b>Weakness:</b> Higher prices than Mi Comisariato. Not central to Salinas — requires transport.
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<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f5e8; color:#2a7a2a;">Salinas · Floresta sector</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f0fe; color:#1a56b0;">Av. Carlos Espinoza Larrea</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#faeeda; color:#854f0b;">Mon–Sat ~09:30–20:30</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#faeeda; color:#854f0b;">Sun ~09:30–20:00</span>
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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#1a5a8a; margin-bottom:2px;">Salinas · Most convenient · Walkable from the malecón</div>
<div style="font-size:1.05em; font-weight:bold; color:#1a3a1a; margin-bottom:6px;">Mi Comisariato Jr. — Salinas Centro</div>
<div style="font-family:Arial,sans-serif; font-size:0.84em; color:#3a4a3a; line-height:1.7;">The most convenient supermarket for visitors staying on the Salinas seafront — about a 5-minute walk from the malecón. Part of the Mi Comisariato chain (Corporación El Rosado). Smaller than Supermaxi and with a more limited range, but stocks all everyday essentials: groceries, cleaning products, basic produce, drinks, and personal care items. Takes credit cards with no added fee. The store is compact and gets very busy in high season — queues at the registers can be long on peak weekends and holidays. Best visited early morning.</div>
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<b>Strengths:</b> Walking distance from most Salinas accommodation. Takes cards. Open daily. Good for daily top-ups and essentials.<br>
<b>Weakness:</b> Small footprint, limited brand variety, can run low on stock during high season and take time to restock. Queues in January–February.
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<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f5e8; color:#2a7a2a;">Salinas Centro</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f0fe; color:#1a56b0;">Av. Gral. Enrique Gallo</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#faeeda; color:#854f0b;">Daily ~10:00–21:00</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f5e8; color:#2a7a2a;">~5 min walk from malecón</span>
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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#8a3a00; margin-bottom:2px;">La Libertad · Largest store · Inside El Paseo Shopping</div>
<div style="font-size:1.05em; font-weight:bold; color:#1a3a1a; margin-bottom:6px;">Hipermarket (Mi Comisariato) — El Paseo Shopping La Península</div>
<div style="font-family:Arial,sans-serif; font-size:0.84em; color:#3a4a3a; line-height:1.7;">The peninsula's largest supermarket, anchoring the ground floor of '''El Paseo Shopping La Península''' — the main shopping mall on the peninsula, located in La Libertad on Avenida Puerto Lucía. The Hipermarket operates under the Mi Comisariato brand but at hypermarket scale, with significantly more floor space and stock than the Salinas branch. The mall also houses Ferrisariato (hardware/home), Mi Juguetería (toys), Supercines (cinema), a food court, pharmacies, banks, and clothing stores — making it the most complete commercial destination on the peninsula. Parking is available (around 150 spaces, which fills on busy days).</div>
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<b>Strengths:</b> Largest selection on the peninsula. Combined with hardware, pharmacy, ATMs, and food court in one trip. Best for bulk shopping or restocking a rental house. Ample parking.<br>
<b>Weakness:</b> Requires a taxi or vehicle from Salinas (~10–15 min). Mall prices can be higher than standalone stores.
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<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f5e8; color:#2a7a2a;">La Libertad</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f0fe; color:#1a56b0;">Av. Puerto Lucía · El Paseo Shopping</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#faeeda; color:#854f0b;">Mon–Thu & Sun 10:00–20:00</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#faeeda; color:#854f0b;">Fri–Sat 10:00–21:00</span>
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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#555555; margin-bottom:2px;">La Libertad · Additional branch</div>
<div style="font-size:1.05em; font-weight:bold; color:#1a3a1a; margin-bottom:6px;">Mi Comisariato — La Libertad</div>
<div style="font-family:Arial,sans-serif; font-size:0.84em; color:#3a4a3a; line-height:1.7;">A standalone Mi Comisariato branch in La Libertad, separate from the Hipermarket at El Paseo. Located in the Sector La Propicia area. More convenient for residents of La Libertad than the mall location. Standard Mi Comisariato range — everyday groceries, produce, cleaning, drinks. A practical option if you're passing through La Libertad centre without going to the mall.</div>
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<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#e8f5e8; color:#2a7a2a;">La Libertad · Sector La Propicia</span>
<span style="font-size:10px; padding:2px 8px; border-radius:20px; font-weight:bold; background:#faeeda; color:#854f0b;">Daily ~10:00–21:00</span>
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<span style="font-size:1.25em; font-weight:bold; color:#1a3a1a; white-space:nowrap;">Markets & Alternatives</span>
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<div style="font-family:Arial,sans-serif; font-size:0.85em; color:#3a4a3a; line-height:1.7; margin-bottom:14px;">For fresh produce, fish, and local food at lower prices than the supermarket chains, the peninsula's traditional markets and fishermen's docks are worth knowing about.</div>

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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#2a7a2a; margin-bottom:4px;">Fresh produce · Best prices</div>
<div style="font-weight:bold; font-size:0.95em; color:#1a3a1a; margin-bottom:5px;">Mercado Municipal — La Libertad</div>
<div style="font-family:Arial,sans-serif; font-size:0.82em; color:#3a4a3a; line-height:1.6;">La Libertad's central market is the best place on the peninsula for fresh fruit, vegetables, legumes, grains, and basic pantry staples at genuinely local prices — significantly cheaper than supermarket chains. Also sells prepared food, fresh juices, and basic household goods. Busiest in the morning; arrive early for the best selection. La Libertad is the economic centre of the province, and its market reflects that.</div>
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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#2a7a2a; margin-bottom:4px;">Seafood · Direct from boats</div>
<div style="font-weight:bold; font-size:0.95em; color:#1a3a1a; margin-bottom:5px;">Fishermen's Docks — Salinas & La Libertad</div>
<div style="font-family:Arial,sans-serif; font-size:0.82em; color:#3a4a3a; line-height:1.6;">The peninsula has active fishing communities. Fresh fish, shrimp, squid, and shellfish can be bought directly at the dock in the early morning as boats return. Salinas has a fish landing area near the malecón; La Libertad has a larger commercial dock. No fixed hours — go at dawn. Prices are the lowest you'll find anywhere, quality is the freshest possible. Cash only; bring a cooler if you're buying in quantity.</div>
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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#2a7a2a; margin-bottom:4px;">Convenience · Everywhere</div>
<div style="font-weight:bold; font-size:0.95em; color:#1a3a1a; margin-bottom:5px;">Tiendas de Barrio</div>
<div style="font-family:Arial,sans-serif; font-size:0.82em; color:#3a4a3a; line-height:1.6;">Small neighbourhood shops (tiendas) are found on virtually every block throughout Salinas, La Libertad, and Santa Elena. They stock snacks, drinks, water, eggs, bread, basics, and phone credit. Hours vary but many open early and close late. Prices are higher than supermarkets for equivalent items, but the convenience is unbeatable for small daily purchases. The tiendas on the Salinas malecón itself are particularly expensive — go one block inland for better prices.</div>
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<div style="font-family:Arial,sans-serif; font-size:9px; letter-spacing:1.5px; text-transform:uppercase; font-weight:bold; color:#2a7a2a; margin-bottom:4px;">Organic · Niche</div>
<div style="font-weight:bold; font-size:0.95em; color:#1a3a1a; margin-bottom:5px;">MamáMaría — Holistic Organic Market</div>
<div style="font-family:Arial,sans-serif; font-size:0.82em; color:#3a4a3a; line-height:1.6;">A small organic and holistic market in the Olon/Santa Lucía area, north of the peninsula proper. Sells organic produce, natural health products, and artisan food. A niche option for visitors staying on the Ruta del Spondylus stretch rather than in Salinas. Contact: +593 982 865 398.</div>
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<span style="font-size:1.25em; font-weight:bold; color:#1a3a1a; white-space:nowrap;">Grocery Delivery</span>
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'''Rappi''' operates in the Santa Elena / Salinas / La Libertad area and delivers from Mi Comisariato, Mi Comisariato MT Super, and Listo Market. Delivery typically takes 35–45 minutes. New users receive 15 days of free delivery. Service coverage is best in central Salinas and La Libertad — confirm your address is in the delivery zone before ordering.

The app is in Spanish but navigable. Payment by credit/debit card in-app. Useful for: avoiding high-season supermarket queues, large orders, or if you don't have transport to La Libertad.

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<div style="font-family:Arial,sans-serif; font-size:0.82em; color:#7a7a7a; font-style:italic;">Delivery availability and operators change. Check the Rappi app for current coverage in your specific area of the peninsula.</div>


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<span style="font-size:1.25em; font-weight:bold; color:#1a3a1a; white-space:nowrap;">Practical Notes</span>
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* '''High season queues are real.''' January, February, Semana Santa, and Carnaval bring enormous volumes of visitors to Salinas. The Mi Comisariato Jr. in central Salinas gets extremely busy. Shop early in the morning (before 9am if possible) or use Rappi delivery, or make the trip to the Supermaxi or the Paseo Shopping Hipermarket in La Libertad instead.
* '''Stock levels vary.''' The Mi Comisariato in Salinas is small and can run out of specific items — particularly during high season. If you need a specific brand or product, the Supermaxi or Hipermarket at El Paseo are more reliably stocked.
* '''The Supermaxi is on the road, not in town.''' It's on the main arterial between Salinas and La Libertad. Not walkable from the seafront but any taxi or bus heading toward La Libertad passes it — just ask to be dropped at the Supermaxi.
* '''Cards are accepted everywhere.''' All three chain supermarkets and the Hipermarket take credit and debit cards with no added fee. The tiendas and market stalls are cash only.
* '''Malecón prices.''' The small shops directly on the Salinas malecón charge significantly more than anything a block inland. Even the tiendas one block back are noticeably cheaper.
* '''Reusable bags.''' Ecuador charges for plastic shopping bags. Bring your own to avoid the small per-bag fee.
* '''Parking at El Paseo.''' The mall has around 150 parking spaces. On peak weekends and holidays this fills — arrive early or take a taxi and be dropped at the entrance.


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<span style="font-size:1.25em; font-weight:bold; color:#1a3a1a; white-space:nowrap;">See Also</span>
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'''[[Restaurants (La Peninsula)|Restaurants & Eating Out]]'''
<div style="font-family:Arial,sans-serif; font-size:0.76em; color:#5a7a5a; margin-top:2px;">Where to eat on the peninsula</div>
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'''[[Taxis and Taxi Apps|Taxis & Apps]]'''
<div style="font-family:Arial,sans-serif; font-size:0.76em; color:#5a7a5a; margin-top:2px;">Getting to La Libertad from Salinas</div>
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'''[[Understanding Public Transportation in La Peninsula|Public Transport]]'''
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'''[[Pharmacies (La Peninsula)|Pharmacies]]'''
<div style="font-family:Arial,sans-serif; font-size:0.76em; color:#5a7a5a; margin-top:2px;">Also inside El Paseo Shopping</div>
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'''[[Banks & ATMs (La Peninsula)|Banks & ATMs]]'''
<div style="font-family:Arial,sans-serif; font-size:0.76em; color:#5a7a5a; margin-top:2px;">ATMs inside all three malls</div>
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'''[[Living & Practical (La Peninsula)|Living & Practical]]'''
<div style="font-family:Arial,sans-serif; font-size:0.76em; color:#5a7a5a; margin-top:2px;">Full practical guide index</div>
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<span style="color:#1a3a1a; line-height:1.5;"><b>Staying in Salinas, need basics?</b><br>Mi Comisariato Jr. on Av. Enrique Gallo — 5 min walk from the malecón.</span>
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<span style="color:#1a3a1a; line-height:1.5;"><b>Want the best range and quality?</b><br>Supermaxi on the Salinas–La Libertad road. Taxi or bus, ~10 min from Salinas centro.</span>
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<span style="color:#1a3a1a; line-height:1.5;"><b>Big weekly shop or restocking a house?</b><br>Hipermarket at El Paseo Shopping, La Libertad. Drive or taxi, park at the mall.</span>
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<span style="color:#1a3a1a; line-height:1.5;"><b>Fresh fish at the best price?</b><br>The fishing docks, early morning. Cash only, bring a cooler.</span>
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<span style="color:#1a3a1a; line-height:1.5;"><b>Best prices on produce?</b><br>Mercado Municipal, La Libertad. Morning is best.</span>
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<span style="color:#1a3a1a; line-height:1.5;"><b>Don't want to leave the apartment?</b><br>Rappi delivery from Mi Comisariato. ~35–45 min. Free delivery first 15 days.</span>
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<div style="margin-bottom:9px; padding-bottom:9px; border-bottom:1px solid #f0d8b0;"><b>January & February</b> bring the largest crowds to Salinas. The Mi Comisariato Jr. in central Salinas is particularly affected — queues at the registers can be very long, the small store feels cramped, and specific items may run out.</div>

<div style="margin-bottom:9px; padding-bottom:9px; border-bottom:1px solid #f0d8b0;"><b>Semana Santa and Carnaval</b> are also peak periods. If your stay overlaps with these, consider stocking up at the Supermaxi or Hipermarket in La Libertad the day before the holiday begins.</div>

<div><b>Best strategy in high season:</b> Shop at the Supermaxi or El Paseo Hipermarket in La Libertad, or use Rappi. The Salinas Comisariato is viable for quick top-ups only — not a full shop.</div>

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The peninsula's main shopping mall, in La Libertad on Av. Puerto Lucía. Beyond the Hipermarket, it contains:

<div style="margin-top:8px; padding:5px 0; border-bottom:1px solid #dceadc;"><b>Ferrisariato</b> — hardware, home goods, and electrical</div>
<div style="padding:5px 0; border-bottom:1px solid #dceadc;"><b>Mi Juguetería</b> — toys and children's goods</div>
<div style="padding:5px 0; border-bottom:1px solid #dceadc;"><b>Supercines</b> — 6-screen cinema</div>
<div style="padding:5px 0; border-bottom:1px solid #dceadc;"><b>Food court</b> — multiple options, moderate prices</div>
<div style="padding:5px 0; border-bottom:1px solid #dceadc;"><b>Pharmacies</b> — at least one in-mall pharmacy</div>
<div style="padding:5px 0; border-bottom:1px solid #dceadc;"><b>Banks & ATMs</b> — multiple machines inside</div>
<div style="padding:5px 0;"><b>Clothing & specialty stores</b> — Pinto, Sumbawa, and others</div>

<div style="margin-top:10px; color:#5a7a5a; font-style:italic; font-size:0.92em;">Free WiFi inside the mall. ~150 parking spaces.</div>

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[[Category:Living & Practical]]
[[Category:Shopping]]
[[Category:Salinas]]
[[Category:La Libertad]]
[[Category:Santa Elena]]
[[Category:Food & Groceries]]

Supermarkets - Revision history

Este-fan at 00:41, 24 May 2026

Este-fan at 00:32, 24 May 2026

Este-fan at 22:39, 23 May 2026